Which phase typically includes market testing and audience feedback?

The distribution phase is crucial as it involves releasing the film to the public and includes vital steps like market testing and gathering audience feedback. This phase aims to assess how well the film resonates with its intended audience and to refine marketing strategies based on viewers' reactions. Market testing can involve screenings or focus groups, allowing filmmakers to gauge audience reactions, which can provide insights into marketing approach, potential edits, or sequel ideas.

During this stage, the response from the audience is crucial for determining the film's success and can influence future projects or distribution strategies. In contrast, the other phases—pre-production, production, and post-production—focus primarily on planning, shooting, and editing the film, respectively, rather than direct engagement with audience feedback.