Which of these terms refers to a product designed for a specific consumer group?

The term that refers to a product designed for a specific consumer group is target audience. In marketing, a target audience is identified based on specific characteristics such as age, gender, income, interests, and other factors that define a particular segment of the market. When products are designed with this audience in mind, they are tailored to meet the specific needs, preferences, and behaviors of that group, enhancing the chances of successful engagement and sales.

Market segmentation is a related concept, but it is more about dividing the broader market into smaller groups based on shared characteristics, rather than focusing on a specific product designed for one of those groups. Demographics refer to statistical data about populations, which can inform target audience identification but do not pertain directly to the product itself. Market analysis involves studying the market conditions and consumer behavior but does not specifically address the idea of a product being targeted at a specific group. Therefore, target audience is the most accurate term for a product designed for a specific consumer group.