What is the role of distribution in the film industry?

Distribution plays a crucial role in the film industry as it involves the marketing and delivery of films to exhibitors, such as theaters and streaming platforms. This process ensures that films reach their intended audiences. Distributors are responsible for determining release strategies, setting up promotional campaigns, and managing the logistics of getting physical copies, like DVDs or Blu-rays, as well as digital versions, to various platforms.

Through distribution, films gain exposure, and the success of a movie at the box office largely hinges on how effectively it is marketed and how well it is delivered to viewers. The distribution phase directly influences the financial performance of a film and its overall visibility in the market. Without effective distribution, even the best-made films may struggle to find an audience and achieve success.