What is the practice of paying for products to be featured in movies called?

The practice of paying for products to be featured in movies is known as product placement. This technique involves the inclusion of branded products within the content of films, allowing the product to be seen by viewers in a natural and organic way. It serves as a marketing strategy that enhances the viewer's experience while subtly promoting the brand.

Product placement differs from traditional advertising, as it does not interrupt the narrative flow of the film; instead, it integrates the product seamlessly into the storyline or visuals. This approach can create a more relatable context for the audience, potentially leading to higher brand recall when viewers associate the product with their favorite scenes or characters.

In contrast, brand integration often refers to more holistic collaborations where the product or brand is blended into the storyline or character arcs, going beyond simple visibility. Sponsorship typically involves financial support for a film or event rather than direct product exposure. Advertising, on the other hand, is usually associated with traditional media campaigns that aim for explicit promotion and brand messaging, which is distinct from the subtlety of product placement.