What is the graphic or title used to identify the subject or setting?

The term that describes the graphic or title used to identify the subject or setting is referred to as a "lower third." This element is typically positioned in the lower third of the screen and provides viewers with contextual information, such as names, locations, or relevant details about the scene or subject being portrayed. Using lower thirds enhances the storytelling by integrating text with visual content in a way that is informative yet unobtrusive.

In contrast, title cards are often used at the beginning of films or scenes to provide more prominent titles or thematic elements but do not serve the same purpose as lower thirds. Meanwhile, subtitles are translations or transcriptions of dialogue shown at the bottom of the screen, not specifically used to identify the subject or setting. The upper third refers to a compositional technique used in visual storytelling but does not relate to the identification of subjects in the same context that lower thirds do.