What is meant by "audience demographics"?

"Audience demographics" refers to the statistical characteristics of audiences, which includes important factors such as age, gender, ethnicity, income level, education, and socioeconomic status. Understanding audience demographics allows filmmakers and marketers to tailor their content, marketing strategies, and distribution channels to better reach and resonate with specific groups.

For instance, by analyzing who is watching their films, creators can adjust themes, presentations, and even casting to engage their target audience effectively. This demographic data is crucial for making informed decisions about everything from the scriptwriting process to promotional campaigns, ultimately enhancing viewer engagement and box office performance.

The other concepts presented, like emotional responses, marketing strategies, and reviews from critics, while relevant to the film industry, do not directly define audience demographics. They speak to different aspects of filmmaking and viewership, but only the statistical characteristics encapsulate what is meant by demographics.